Starting June 24, a joint project by AZIMUT Hotels and cosmetics brand The Act launches at the chain's hotels, dedicated to skincare during the summer holidays.
The two brands have joined forces to make self-care a natural part of the summer holiday experience. At the heart of the project are special poolside areas at AZIMUT hotels, designed to remind guests of the importance of protecting their skin during periods of intense sun.
The first location of the "Holidays Under Protection" project has already opened at AZIMUT Park Hotel Vinogradnaya Sochi. In June, a spa area with a pool opened at the hotel. The space now also features an eye-catching photo zone with bright sun loungers and branded pool rings, and hotel guests receive sachets with an SPF product from The Act — so that relaxing under the hot summer sun is not only enjoyable, but safe as well.
The new project reflects the two brands' shared approach to holidays: self-care, attention to detail, and the chance to enjoy a vacation without damaging your skin. A simple habit — such as using SPF products — becomes a natural part of a comfortable summer holiday.
To support the "Holidays Under Protection" campaign, AZIMUT Hotels and The Act are launching joint social media activities. Over the next month, travel lovers will be able to enter a giveaway for the main prizes — a weekend at AZIMUT Park Hotel Vinogradnaya Sochi and a large box of The Act bestsellers for summer skincare.
The "Holidays Under Protection" project will continue to roll out across other properties in the chain. The next location will be AZIMUT Park Hotel Pereslavl. A bright branded space featuring The Act products will also appear by the pool at the countryside complex.
